Hi there, Reader! When was the last time you read a piece of content and thought, "Wow, theyâre speaking directly to me"? Thatâs the power of magnetic messaging. The truth is, your brand messaging can either attract your dream clientsâor send them scrolling past. ⨠Itâs what helps people feel connected to your business.⨠Itâs what builds trust and makes them say, "This is exactly what I need."⨠And itâs what sets you apart in a crowded market. But hereâs the catch: creating magnetic messaging...
3 months ago â˘Â 1 min read
Hi there, Reader! If running your business sometimes feels like too much, youâre not alone. When youâre juggling offers, client work, marketing, and the million little tasks that pop up every day, itâs easy to feel overwhelmed. Thatâs where systems come in. ⨠Systems help you streamline your workflow so you can focus on what matters most.⨠They create structure in your day-to-day business so nothing slips through the cracks.⨠And they give you more time and energy for the things you actually...
3 months ago â˘Â 1 min read
Hi, Reader! When I started my business, I didnât just want success. I wanted freedom. Freedom to:⨠Spend time with my family.⨠Buy what we needed and feel financially secure.⨠Work on projects that truly light me up.⨠Say yes to opportunities and adventures without worrying about my schedule. But my journey to get here wasnât linear. I started my entrepreneur journey selling for another company and building a team before growing a bespoke, very niche jewelry business for a few years. It...
4 months ago â˘Â 1 min read
Hi Reader, Have you ever felt stuck in the feast or famine cycle? Youâre marketing like crazy when things are slow, but then you get booked out or flooded with ordersâand suddenly, you donât have time to keep up with your marketing. So, you ghost your socials and go MIA on your email list (if you even have oneâ if not, we need to fix that ASAP because your email list is something you own vs. your social followings). And then it happens... When you finally catch up, people havenât been seeing...
4 months ago â˘Â 1 min read
Hi there, Reader! TELL ME: Do you have content batched and ready to go for when you're too busy to write on the fly?! Over the years, Iâve tried a ton of different content batching methods⌠and as someone whoâs probably neuro-divergent (or just an overwhelmed mom with a brain that thrives on re-systematizing everything), Iâm always refining my process to make it easier and more efficient. Simplicity really is the name of the gameâand I think youâre going to be mind-blown by this. Recently, I...
4 months ago â˘Â 2 min read
Hi, Reader! Have you noticed that entrepreneurship can be lonely? Some days it really does feel like youâre the only one juggling all the moving pieces, making all the decisions, and trying to figure it all out on your own. But it doesnât have to be that way. Having the right community and support can change everything. It can give you:⨠The confidence to move forward with clarity.⨠The mindset shift you need when doubt creeps in.⨠The accountability to stay on track with your goals. I've...
4 months ago â˘Â 1 min read
It all started the week of Thanksgiving... đŹTo be honest, we rarely get sick so I thought nothing of a few random sneezes early in the week, but as the weekend approached, the sniffles and coughs from both kids clued me in on what was up. At this point, I've yet to get sick (I'm chalking that up to the no-sugar, carnivore diet and living on a prayer lol) BUT I've been getting up every 2 hours every night for 10+ days now because one of my littles has a lingering, croupy cough that just won't...
4 months ago â˘Â 2 min read
Hi Reader, Have you ever picked up a book just because the cover spoke to you? Maybe it was the colors, the design, or the title that promised something special. Without even flipping the pages, you just knew it was worth your time. Your brand works the same way. Your visuals and messaging are the âcoverâ of your businessâthey set the tone, spark curiosity, and invite people to explore what you have to offer. But if theyâre not aligned with your story, you might be missing out on connecting...
4 months ago â˘Â 1 min read
Picture this: youâve just made a beautiful cup of matchaâfrothy, vibrant, and full of promise. But as it sits, the layers begin to separate. The magic that made it feel so perfect just moments ago starts to fade. Itâs not because the matcha isnât goodâitâs because it needs intentional effort to keep it balanced. Doesnât that feel a little like running a business? On the surface, things seem to flowâbut underneath, the layers arenât working together the way you want. The brand, systems, and...
4 months ago â˘Â 1 min read